Follow this Path shows you how the traditional ways to engage people no longer apply in today’s world, and offers an alternative system called “The Gallup Path,” based on the proven, revolutionary strategies of the world’s most successful businesses.

What do the world’s greatest organizations have in common? They know that their most valuable resource is human-their employees and customers. And the best companies understand two important facts: people are emotional first and rational second, and because of that, employees and customers must be emotionally engaged in order for the organization to reach its full potential. Gallup research not only bears that out, but has uncovered the secrets of creating and managing an “emotional economy” that will provide boom possibilities for your company.

In Follow this Path, you’ll learn the prerequisites of an effective workplace, forge unbreakable bonds between employees and customers with the book’s 34 Routes to Superior Performance, know the three crucial links that drive productivity and growth, and discover the best employee and customer motivators.

Helping you build relationships one customer and one employee at a time, this important book offers a unique new path for your organization to follow. Value and develop the human relationships around you to transform your business — starting today.

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