"With grit, humility, common sense advice and entrepreneurial wisdom, BACKROADS BOSS LADY serves up a manifesto on how to do everything from overcome haters to
persevere in business. If you hit a period where you can't go another
step, this book will make you feel like running a mile."
—Lee Woodruff, #1 New York Times bestselling author
"Cheekys, which has a warehouse and office in New Plymouth and a retail outlet in nearby Fruitland, is perhaps the hottest thing going in this region of tiny towns and farms near the Oregon border...Now women around the world wear across their chests the company's arch-yet-proud slogans."
—Inc.com, "How This Former Outback Steakhouse Waitress Built a $2.8 Million Retail Brand"
"Jessi's story teaches us never to give up on our dreams. Filled with both
inspiration and action, this book will get you back on the path to manifesting
your greatest vision, in business and beyond."—Mike Michalowicz, author of Profit First
Backroads Boss Lady isn't a business book. It's real life,
real emotion, and real inspiration for all women. Jessi Roberts proves once
again that success isn't about money, it's about honesty, friendship, hard
work, loyalty, and loving where you live, even when-or maybe especially
when-times are hard. Those are lessons all of us can use every day."—Vicki Myron, #1 New York Times bestselling author of Dewey
"Take it from someone
who has advised dozens of business owners: Backroads
Boss Lady is
groundbreaking. Jessi Roberts breaks the mold of what a conventional
entrepreneur looks like and shatters every ceiling. This is more than a
business book; it's about family, parenting, friendship, community and living
your best life with integrity." —Fran Hauser, startup investor; former President, Digital at Time Inc.; author of The Myth of the Nice Girl