Please take a moment to review Hachette Book Group's updated Privacy Policy: read the updated policy here.

The small BIG

The small BIG

small changes that spark big influence

At some point today you will have to influence someone – your boss, client, spouse, or even your friends. What is the smallest change you can make to your request that will lead to the biggest difference in the outcome?

In The small BIG, three heavyweights from the world of persuasion science and practice — Steve Martin, Noah Goldstein and Robert Cialdini — describe how, in today’s information overloaded and stimulation saturated world, it is increasingly the small changes that you make that lead to the biggest differences.

In the last few years, more and more research – from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics – has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. We are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented.

Drawing from extensive research in the new science of persuasion, the authors present lots of small changes that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.
Read More

Genre: Mind, Body, Spirit / Self-help / Communication & Social Skills

On Sale: September 9th 2014

Price: $14.99 / $18.99 (CAD)

Page Count: 256

ISBN-13: 9781455584239

What's Inside

Read More Read Less

Reader Reviews